The Dutch Institute of Chartered Accountants (NBA) wanted to know of all of their members how they think about current events. Accountants are in the spotlight, but what do their members actually think about that? Should they change as a profession? And if yes? How?
BuzzMaster Marike Schols and chairman Rens de Jong interweaved BuzzMaster into the whole program. By warming up the audience at the beginning, asking for input during the event and at the end creating personalised matches for each audience member, they created much dynamic and valuable data for the NBA.
See BuzzMaster Marike in action in this video (Dutch):